Sample audit · MENA fintech profile
What Madar tells you
in 10 minutes
This is a sample audit showing the format Madar ships — modeled on the patterns we see in MENA subscription apps, not a snapshot of a real customer. The live demo on app.madarai.co runs the same audit on your real data with one OAuth connect.
Sample MENA fintech app — Weekly Audit
8
FINDINGS
16
ACTIONS
$5,200 – $19,500 / mo
PROJECTED IMPACT
ROAS · CRITICAL +$8,400 / mo
Meta KSA spend up 34%, ROAS softening
D7 ROAS dropped 2.8x → 2.1x over 14 days. Recommend 30% reallocation to UAE Snapchat (currently 4.1x).
RETENTION · HIGH +$5,200 / mo
Ramadan cohort retention 28% below baseline
Users acquired during Ramadan churn faster on day 14. Trigger 'welcome back' push 3 days after Eid.
PAYMENTS · MED +$3,100 / mo
Apple Pay conversion 41% lower vs card on iOS
Likely paywall layout issue. A/B test stacked CTA on Apple Pay variant.
CREATIVE · MED Prevent $2,800 / mo loss
Top 3 ad creatives showing fatigue (frequency >4.2)
ROAS on these sets has flattened. Rotate in fresh creative within 7 days.
+4 more findings · Sample range of identified opportunities: $5,200 – $19,500 / mo
Illustrative range based on the audit patterns we model. Your real numbers will vary by category, ad spend, and current retention curve.
OAuth-only — Madar never sees your passwords. 10 minutes to first finding.