Case studies

Real audits, real numbers. Our first cohort of 10 founders is onboarding now — full case studies launching with their consent in Q3 2026.

Live now · First published case study

How a dying app came back to life in 90 days

Okkes Cetinkaya · Turkish AI app studio · $1,200 → $5,400 MRR in 90 days. 12 findings detected in 22 hours. 6.31× return.

Read the full case study →

Live sample

FinanceMENA: How an MVP fintech audit found $7,200/month in waste

A demo audit on a representative MENA fintech profile. Modeled on patterns we see across the cohort — not a snapshot of a single named customer. Walk through the same 3 findings, the same surfaces, the same numbers we ship into a real audit.

FINDING 01

Google Ads spend leakage

Roughly 38% of monthly spend is going to broad-match keywords with effectively zero conversion intent. Audit identifies the wasted slice and the kill-list.

FINDING 02

Trial → paid lag

4.2% trial-to-paid is ~3 percentage points below the MENA fintech median by our directional estimates. Paywall friction shows up at the post-OTP step, not the price step.

FINDING 03

Ramadan creative absence

Engagement spikes +127% during Ramadan, but the creative running into that spike is the same English-first imagery used in Q1. The window is being burned, not captured.

See the full audit →

This is a sample audit on a representative profile, not a paying customer. The format, agents, and analysis surfaces are the same ones we ship to founders today.

Industry benchmarks

What we're seeing across MENA

Numbers we cite when framing the problem. Each stat is sourced — either an external published report or our own observations from running sample audits with cohort prospects.

4.2%

Average MENA subscription app trial → paid conversion

Source Directional industry estimate

73%

iOS dominance in KSA urban centers (Riyadh, Jeddah, Dammam)

Source Directional industry estimate

+127%

Ramadan engagement spike for FinanceMENA-style consumer fintech apps

Source Madar modeled estimate

38%

Average Google Ads waste in MENA SMB campaigns (non-converting spend)

Source Madar modeled estimate

These are directional estimates modeled on MENA patterns and public industry research — shown to illustrate the gaps an audit surfaces, not measured results from a paying cohort. Our first cohort case studies publish in Q3 2026.

Q3 2026 — coming with consent

Six case studies onboarding now

Placeholder cards for the first six cohort case studies. Each one will publish only after the founder reads the draft, the numbers are verified end-to-end, and the founder consents to attribution. If a founder prefers to stay anonymous, we publish anonymized — not fabricated.

Fintech

Consumer fintech app in KSA — paywall + Ramadan creative + Google Ads waste.