When Madar isn't the right tool
We are not trying to be the answer to every team. The honest list of when you should pick something else:
- If your app is not MENA-focused, AppsFlyer or Adjust will serve you better — their attribution graph is larger outside the region and their pricing makes more sense for global-first apps.
- If you only need subscription analytics (no growth intelligence layer), Adapty is cheaper and more focused on the paywall / receipt-validation problem alone.
- If you need pure attribution without a strategic AI layer, a pure MMP (AppsFlyer or Adjust) is enough — Madar's value is the decision and action layer that sits above attribution data.
- If you have under 500 MAU, Madar is overkill — come back when you're scaling and the cost of a wrong growth decision is bigger than the cost of the tool.