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Honest comparison

Madar AI vs Adjust

Adjust is an MMP. Madar AI is an AI growth layer that sits on top of an MMP. The honest take below, with what to pick for what.

Feature comparison

Madar AI Adjust
MENA cultural calendar (Ramadan, Eid, Hajj) Yes No
Arabic / Turkish creative scoring Yes (Forge) No (English-first)
Iyzico / Tabby revenue reconciliation Yes No
KVKK + PDPL alignment Yes GDPR only
Founder-ready briefings (EN / AR / TR) Yes EN only
Sits on top of MMP or replaces it? Sits on top Is the MMP
Time to first insight 60 seconds Days

Pricing comparison

Madar AI Adjust
Entry$99/mo (Creative) · $299 one-shot (Audit)Custom (quote-based)
Growth$999/moCustom
EnterpriseFrom $2,499/moCustom (quote-based)

Pricing reflects each vendor's publicly-published or widely-reported tier as of May 2026. We do not have access to their private commercial terms; if you have a negotiated price that contradicts ours, the negotiated number is right.

MENA-specific advantages

  • Adjust is strong globally but does not ship MENA-specific cohort splits (Ramadan distortion, Hajj travel windows, Eid spend spikes). Madar treats those as first-class signals.
  • Adjust's Arabic creative coverage is limited to keyword tagging. Forge scores RTL composition, dialect fit, and modesty conventions.
  • Adjust does not natively reconcile Iyzico revenue against ad-platform spend. Madar does, in the same dashboard.

Migration guide

  1. Keep Adjust as your attribution layer — Madar does NOT replace it.
  2. Connect your Adjust account in Madar (read-only OAuth). 90-day backfill on connection.
  3. Madar uses the Adjust attribution data as ground truth, then layers the MENA-aware briefings, forecasting, and creative scoring on top.
  4. No data migration. No vendor lock-in. Either layer can be turned off independently.